logo development, print design

When Dr. Caitlin Pyle contacted me, she was preparing to open a pediatric dental practice in Windham, New Hampshire. Dr. Pyle had a few creative concepts for potential logo designs, so I worked to develop each one into a strong, cheerful brand that could work across all areas of her practice (print, signage, website, and office design).

With a sublime color palette, the final logo is absolutely darling and lends itself perfectly to an office decorated with mountains, clouds, and woodland animals. I did not create the website for this project, but I want to show how the developer did a brilliant job of integrating the brand throughout and creating a cheerful and gorgeous website for Windham Kids! This is a great example of what happens when you have a strong branding package and a professional web developer that knows what to do with it.

In preparation for the new practice, I designed business cards, appointment cards, letterhead, and referral pads for this project.

View the branding booklet »

FUN FACT: As I mentioned earlier, Dr. Pyle had a few ideas for her logo which I developed into full designs. The resulting designs were so successful that Caitlin’s husband, Dr. Christopher Filler, requested one for his family practice – Windham Family Dentistry!