The Salmon Run 5K (SR5K)

branding, graphic design, print & signage

In 2013, I worked with the Friends of the Rollinsford Public Library (FRPL) to establish the Salmon Run 5K, an annual trail and road race held in Rollinsford, New Hampshire. I developed their branding around the town village and the Salmon Falls River.

The event was held annually from 2013 through 2019. Each year, I designed the race shirts and handled the screen printing process for the event. I also created custom registration forms and sponsorship packages (to match the specific branding of that year’s event),

The FuRPLe Fun Run

The Funnest Run You’ll Run for Fun! I also helped the Friends develop a fun run to accompany the 5K! I helped name the event, created the tagline, designed the Purple Furple costume (inspired by Maurice Sendak’s Where the Wild Things Are), and I had the pleasure of being the Furple for the first few years of the race!

I created all of the graphics for the fun run as well as a full-color sponsor poster to be displayed both at the race and year-round at the town library. Each year’s poster would tell a story of monsters at work while perfectly integrating the fun run sponsors. A one-color version of the poster would also serve as the back of the kids’ shirts!

SR5K marketing materialsFuRPLe Fun Run