branding, logo development

SlideSmith Scientific is a speciality lab equipment company based in Silver Spring, Maryland. They offer a wide variety of color coded and branded microscope slides, specializing in highly customized slides for clinical diagnostics. We worked with the SlideSmith team to create a logo that would set them apart, stand out at trade shows, and visually represent their product line (without being too obvious).

This was a partner project with Blackfly Interactive where we each created brand directions for the client. Below is an excerpt from the final booklet—after the client chose their design and before they chose their final color combo. This booklet includes several color directions as well as a client-requested color combo at the end (which I really like!)

View the color option booklet for this design »