JB Flooring is a decades old family flooring company in New Hampshire. The son came to me looking to create his own brand with his initials, NJB, so we began the design process there.
View the concept booklet for NJB Flooring »
During the design process, focus switched to JB Flooring itself, so we modified the design and created a second concept booklet.
View the concept booklet for JB Flooring »
In the end, the family stuck with their tried and true logo that had served them for years! While a new look would have been great for a new company, there is something to be said for a long established company keeping their brand. I still think we got some great designs out of this project, so here they are!